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18 July 2005
Schaumburg, IL
ACNielsen U.S. today announced that its Beverage Alcohol Group has won another important contract renewal, this time with the prestigious Ste. Michelle Wine Estates. Under the new agreement, the award-winning Washington-based wine maker will add Homescan®, the consumer packaged goods industry’s leading consumer panel, and TDLinx, the leader in location information management, to the portfolio of ACNielsen services it relies on to manage and track sales and understand its consumers.
Ste. Michelle Wine Estates Director of Business Intelligence, Mark Tobin, said, "ACNielsen's breadth and depth of coverage, with access to sample, census, scan and panel data, coupled with what we find to be superior execution of available data integration solutions, make them a one-stop shop for our consumer information needs."
“Ste Michelle Winery is a highly-valued client and we are very pleased to have earned their continued business,” said ACNielsen Beverage Alcohol Team Vice President Danny Brager. “We look forward to delivering new levels of insight, particularly in the area of consumer understanding via our Homescan consumer panel, to further strengthen Ste. Michelle’s performance in the marketplace.”
In addition to the Homescan consumer panel, Ste. Michelle will begin utilizing TDLinx account coding, cleansing and classification services in their depletion reporting systems. TDLinx, an ACNielsen brand, will provide Ste. Michelle with standardized channel and customer hierarchy data for all off-premise and on-premise locations that sell wine. TDLinx coding structure will also enable Ste. Michelle to integrate ACNielsen data with their distributor depletion data.
Ste. Michelle will also add ACNielsen’s Account Level Services for insights into Ste. Michelle’s performance within the custom geographies of specific retailers and individual stores. The winery will continue relying on the Scantrack® retail measurement service for sales information across the grocery and drug channels and LiquorTrack® for sales information in the liquor store channel.
ACNielsen provides the most comprehensive coverage of beverage alcohol retail sales. Besides the above-mentioned services, Convenience Track® monitors beer sales in the convenience store channel nationally and in 22 local markets; and ACNielsen on-premise audits, conducted in a representative sample of more than 2,600 establishments in 26 major U.S. markets, measure the presence of major beverage alcohol brands in restaurants, bars, nightclubs, hotels and recreational facilities. The audit sample is based on data from TDLinx.
Ste. Michelle ranks among the top ten premium wine companies in America, selling more than 30 million bottles of wine annually. First introduced in 1967, Ste. Michelle has expanded its vineyard holdings to more than 4,200 acres in Washington and California. In addition to Chateau Ste. Michelle, the company’s labels include Columbia Crest, Domaine Ste. Michelle, Snoqualmie, Col Solare, NorthStar, Villa Mt. Eden, Conn Creek, Stimson Estate Cellars and Red Diamond.
Earlier this year, ACNielsen won a contract renewal from another prestigious beverage alcohol client: Future Brands LLC, a joint venture between Jim Beam Brands Co. and The Absolut Spirits Company, Inc.
About ACNielsen
ACNielsen, a VNU business, is the world's leading marketing information provider. Offering services in more than 100 countries, the unit provides measurement and analysis of marketplace dynamics and consumer attitudes and behavior. Clients rely on ACNielsen's market research, proprietary products, analytical tools and professional service to understand competitive performance, to uncover new opportunities and to raise the profitability of their marketing and sales campaigns.
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