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18 August 2005
Schaumburg, IL
ACNielsen U.S. today announced that Miller Brewing Company has extended its contract with the consumer and marketing information leader. Miller, America’s oldest brewer and a wholly-owned subsidiary of SABMiller plc, one of the world’s largest brewers, will continue to depend on ACNielsen as its preferred provider of sales analysis and consumer insights.
Miller Vice President of Market and Business Insights Ed Gawronski said, “The scope and quality of ACNielsen’s Homescan® consumer panel offers us unrivaled opportunities to understand how consumer attitudes and behaviors connect with our brands. That, coupled with the broad array of market information and analytic capabilities available through VNU’s ownership of ACNielsen and the company’s proven expertise in our industry, made this a very straight-forward decision.”
“We are extremely pleased to have won the continued confidence of Miller Brewing,” said ACNielsen North America President Tim Callahan. “This decision acknowledges the tireless commitment our client service team brings to the Miller business every day and our company’s investments in the areas of retail coverage and consumer insights.”
Miller will continue to rely on ACNielsen for the industry’s most comprehensive retail sales tracking and analysis through its Scantrack®, Liquor Track® and Convenience Track© services; consumer insights through its Homescan consumer panel, which is growing to an industry-leading 125,000 households by October of this year under the company’s “Mega Panel” initiative; retailer-specific analysis through ACNielsen’s Account Level Services, including a new census-based solution custom designed for Miller; and anytime/anywhere Internet-based information access through the ACNielsen Answers portal.
About ACNielsen
ACNielsen, a VNU business, is the world’s leading marketing information provider. Offering services in more than 100 countries, the unit provides measurement and analysis of marketplace dynamics and consumer attitudes and behavior. Clients rely on ACNielsen’s market research, proprietary products, analytical tools and professional service to understand competitive performance, to uncover new opportunities and to raise the profitability of their marketing and sales campaigns.
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