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17 November 2005
Schaumburg, IL
ACNielsen U.S. today announced that it has become Click Wine Group’s new provider of syndicated sales tracking and analysis. Click Wine Group is known for bringing high-quality, consumer-friendly wines to the U.S. through partnerships with critically acclaimed wine producers from around the world. The company’s portfolio includes the fun, irreverent blockbuster “Fat bastard” from France, “Mad dogs & Englishmen” from Spain, and the “Bootleg Collection” from Italy.
Click Wine Group Founder and CEO Peter Click said, “As our business continues to grow, our need for accurate, actionable sales information and analysis is growing as well. That’s why we chose ACNielsen. The company’s retail sales coverage ability is impressive and the client service team assigned to our business is clearly very committed to our success. We look forward to using ACNielsen information to grow our business nationally.”
“We are thrilled to have earned the business of Click Wine Group,” said ACNielsen Beverage Alcohol Team Vice President Danny Brager. “Click Wine Group is a true trendsetter within the wine industry, raising awareness and driving sales by taking the intimidation out of wine. We couldn’t be more pleased to be their new information partner.”
ACNielsen services utilized by Click Wine Group include the Scantrack® retail measurement service for sales information within the grocery channel and LiquorTrack® for market-level liquor store sales analysis.
ACNielsen provides the industry’s most comprehensive tracking of beverage alcohol retail sales. Besides the above-mentioned services, the Convenience Track® service monitors beer sales in the convenience store channel nationally and in 22 local markets; ACNielsen’s census-based trade area reports analyze sales at specific retailers within their custom-defined geographies; the Homescan® consumer panel provides shopper insights across all off-premise channels; and ACNielsen On-Premise Audits, conducted in a representative sample of more than 2,600 establishments in 26 major U.S. markets, measure the presence of major distilled spirit brands in restaurants, bars, nightclubs, hotels and recreational facilities. The audit sample is based on data from TDLinx®, an ACNielsen service that provides retail and on-premise channel definition and location information.
About ACNielsen
ACNielsen, a VNU business, is the world’s leading marketing information provider. Offering services in more than 100 countries, the unit provides measurement and analysis of marketplace dynamics and consumer attitudes and behavior. Clients rely on ACNielsen’s market research, proprietary products, analytical tools and professional service to understand competitive performance, to uncover new opportunities and to raise the profitability of their marketing and sales campaigns.
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