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28 November 2005
Schaumburg, IL
ACNielsen U.S. today announced a new and greatly expanded agreement with Winn-Dixie, one of the nation’s largest grocery retailers with operations throughout the Southeastern United States and the Bahamas. Under the agreement, the retailer will utilize ACNielsen as its new preferred provider of syndicated sales information and consumer insights, while an on-site ACNielsen team will lead Winn-Dixie’s category management initiatives from a syndicated data perspective.
Winn-Dixie Director of Category Management Larry Biggerstaff said, “We have complete trust in the quality of ACNielsen’s information and the expertise of the team assigned to our business. We are very confident that this expanded relationship with ACNielsen will be instrumental to our future success. We encourage all of our manufacturer partners to utilize ACNielsen information when working with us on category development plans.”
ACNielsen Senior Vice President of Retail Client Service Danny Sacco said, “This new agreement is a tremendous opportunity for us to take our relationship with Winn-Dixie to a whole new level. Winn-Dixie has embraced the competitive strengths made possible by our ‘one-VNU’ approach to business practices like category management. We relish the opportunity to work with Winn-Dixie in such a comprehensive manner.”
Under the new contract, Winn-Dixie will continue to use ACNielsen CBP®–Category Business Planner to monitor and analyze its sales based on the retailer’s custom category definitions; the Homescan® consumer panel will provide unparalleled consumer insights; Retail ACView™ will provide market share monitoring and analysis; and Local Market Planner® will enable Winn-Dixie to conduct sales analysis within easy-to-customize trading areas. In addition, a team of ACNielsen analysts will provide full-time on-site support to Winn-Dixie, managing a new consumer-centric category management process.
About ACNielsen
ACNielsen, a VNU business, is the world’s leading marketing information provider. Offering services in more than 100 countries, the unit provides measurement and analysis of marketplace dynamics and consumer attitudes and behavior. Clients rely on ACNielsen’s market research, proprietary products, analytical tools and professional service to understand competitive performance, to uncover new opportunities and to raise the profitability of their marketing and sales campaigns.
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