Schaumburg, IL – March 2, 2006 – ACNielsen U.S. today announced an agreement with PepsiCo to work in cooperation on the development of a range of value-added applications that are designed to yield important consumer-driven sales insights for this world leader in convenience foods and beverages.
PepsiCo Vice President of Retail Insights Dave Newman said, "Our success is highly dependent upon PepsiCo delivering increased value to consumers through innovation and our strong desire to meet their ever changing needs at every point of contact with our brands. ACNielsen's proven development capabilities, and their investment in the expansion of their Homescan® consumer panel will enable us to obtain a clearer and broader vision into the consumer's needs and thus deliver on this mission better than ever before."
The agreement forges collaboration between ACNielsen and PepsiCo R&D functions, drawing on the creative and analytic capacity of each to drive industry-leading shopper insight capabilities utilizing ACNielsen’s world-class consumer panel and product-coding assets. This represents an evolutionary step for PepsiCo, focusing more research investment against a closer, more in-depth view of consumer shopping behavior in order to drive actionable insights and improved ROI for them and their customers.
ACNielsen Global Consumer Panel Services President Robert Tomei said, “There’s never been a greater need to understand the nuances of consumer behavior, with marketers trying to serve ever more narrowly defined consumer segments, while at the same time trying to identify the factors that could define completely new segments. We are extremely pleased to be able to address those needs through our expanded Homescan consumer panel, uncovering new sales insights for PepsiCo through this partnership.”
About ACNielsen ACNielsen, a VNU business, is the world’s leading marketing information provider. Offering services in more than 100 countries, the unit provides measurement and analysis of marketplace dynamics and consumer attitudes and behavior. Clients rely on ACNielsen’s market research, proprietary products, analytical tools and professional service to understand competitive performance, to uncover new opportunities and to raise the profitability of their marketing and sales campaigns. Contact: Mark Chesney, 1-847-605-5170. |