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21 December 2006
Schaumburg, IL
ACNielsen announced today that it has expanded and broadened its partnership with Dollar General, the leader in the dollar store segment with over 8,000 stores. Under terms of the new five-year agreement, ACNielsen will provide Account Level Services for Dollar General and will have the only complete Account Release offering in the marketplace. This offering will include a Census level trade area which will be made available to the vendor community.
In addition, ACNielsen and Dollar General will create a custom-defined template for use in Dollar General's category management process. As part of the agreement, Dollar General will accept only ACNielsen data when completing these templates, which will include ACNielsen trade area information as well as Homescan Consumer Panel insights. Additional products and services, as well as on-site personnel, will be included as part of the new partnership.
Dan Sacco, Senior Vice President Client Service, ACNielsen, said “This is an important agreement because it moves our relationship from Market Level cooperation to full Account Release. We are pleased to see our efforts paying off and that Dollar General has chosen ACNielsen as its partner for category management.”
About Dollar General
Dollar General is a Fortune 500(R) discount retailer with 8,276 neighborhood stores as of November 24, 2006. Dollar General stores offer convenience and value to customers by offering consumable basic items that are frequently used and replenished, such as food, snacks, health and beauty aids and cleaning supplies, as well as a selection of basic apparel, housewares and seasonal items at everyday low prices. The Company's store support center is located in Goodlettsville, Tennessee. Dollar General's website can be reached at www.dollargeneral.com
About ACNielsen
ACNielsen, a VNU business, is the world's leading marketing information provider. Offering services in more than 100 countries, the unit provides measurement and analysis of marketplace dynamics and consumer attitudes and behavior. Clients rely on ACNielsen's market research, proprietary products, analytical tools and professional service to understand competitive performance, to uncover new opportunities and to raise the profitability of their marketing and sales campaigns.
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