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18 April 2007
Chicago, IL
The Nielsen Company today announced that Shelly Broader, chief executive officer of Sweetbay Supermarkets, Ramin Eivaz, vice president of insights, strategy & growth for Kimberly-Clark’s North Atlantic Consumer Products group, and Susan Parker, chief marketing officer of SUPERVALU, have joined the list of headline speakers at this year’s Consumer 360 conference (www.consumer 360.com) to be held May 15-17 at the Westin Diplomat Resort and Spa in Hollywood, FL. The conference is the consumer packaged goods (CPG) industry’s premier educational and networking event, attracting over 1,000 industry professionals each year.
This year’s event will reveal key insight to attendees, showcasing how they can grow their business in an industry that continues to transform and focus on the consumer. Industry leaders such as Broader, Eivaz and Parker will discuss how they are focusing their marketing, media, assortment, and merchandising plans to center around their companies’ shoppers by utilizing exciting new consumer-centric intelligence.
Shelly Broader serves as president and chief executive officer of Tampa-based Sweetbay Supermarket, a chain consisting of more than 100 retail stores and more than one billion dollars in annual sales. Through her strategic direction, industry experience, ability to leverage and support the ideas and efforts of those around her, and her own “passion for food,” Shelley will share her future focus to this new grocery store concept.
Susan Parker joined SUPERVALU as the company’s chief marketing officer in 2007, after more than 25 years of consumer marketing. She is responsible for directing the brand positioning and marketing strategy for the company’s portfolio of grocery and pharmacy retail banners, as well as providing support for SUPERVALU’s independent retail customers. Ramin Eivaz joined Kimberly-Clark in 2005 following several management and senior leadership roles with PepsiCo. Eivaz is responsible for leading the consumer groups’ strategy across North America and Europe, as well as leading the development of key advanced capabilities for the customer and consumer-facing organizations. Parker and Eivaz join this year’s premier Executive Roundtable discussion alongside James R. Craigie, president & chief executive officer at Church & Dwight, and Charlie Rutman, chief executive officer at Media Planning Group. The executive roundtable will be moderated by Susan Whiting, chairman & chief executive officer, media services and executive vice president of The Nielsen Company. This expert group will delve into key business issues surrounding the customer experience and what retailers and manufacturers can do today to transform and grow their business
“It is exciting to have such acclaimed industry experts share their insight into the consumer marketplace at this year’s Consumer 360 Conference,” said John J. Lewis, president & chief executive officer, North American marketing services at The Nielsen Company. “Retailers such as Sweetbay Supermarket and SUPERVALU and manufacturers such as Kimberly-Clark are at the head of the game in driving consumer-centric improvements to the retail industry.”
Also headlining the general sessions will be Rick Anicetti, chief executive officer at Food Lion, who will share his insight into how his business is paving the way the retail industry views their customers - by putting their shoppers first - and creating marketing initiatives to best reach the customer at the store.
Stephen Quinn, executive vice president and chief marketing officer at Wal-Mart Stores, Inc., will present an in-store media presentation alongside Dina Howell, general manager of marketing global operations at The Procter & Gamble Company, showcasing how their businesses are integrating technology and data to reach their consumers.
Completing the general session line-up are: James Surowiecki, a writer at The New Yorker and author of the well-received book, The Wisdom of Crowds - Why the Many Are Smarter than The Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations, which describes systematic ways to organize and aggregate the intelligence available in your organization in order to arrive at superior decisions; Polly LaBarre, co-author of Mavericks at Work: Why the Most Original Minds in Business Win, who will share her sharp eye for the texture of working life and a well-tuned ear for the themes that mark the economic moment; and Ravi Dhar, George Rogers Clark professor of marketing and director of The Center for Consumer Insights at Yale School of Management, presenting how to use psychological and economic principals to identify successful consumer and competitive strategies in the offline and online marketplace.
“This year’s general sessions encompass a full range of industry-leading expert retailers and manufacturers that will provide attendees with a holistic view of the state of the industry,” Lewis said. “We are all working to better understand the consumer and through this year’s speakers and Nielsen educational sessions co-presented by our clients, attendees will be able to take away actionable insight to utilize in their own businesses.”
In addition to the general session agenda, this year’s Super and Concurrent sessions will center around solutions to attendees’ current business issues. A conference highlight will be the “Super Sessions”, which are 75 minutes and presented in a more interactive and comprehensive format that provides an in-depth learning experience on the most important topics facing the industry today. Topics such as Bringing Clarity to Channel Choice - Understanding the Importance of Variety, Value, & Convenience; Technology Enabling Business Transformation; Taking it to the Store - Realizing Local Opportunities; Corporate Sustainability – The Triple Bottom Line of People, Planet and Profits; and Branding Strategies in a Value-Centric World are just some of the cutting-edge educational sessions that will be presented this year. Industry experts from such leading businesses as Wal-Mart, Diageo, Starbucks, Hannaford Bros., Kraft, Heinz, Coca-Cola, Procter & Gamble, GlaxoSmithKline, Unilever, Kimberly-Clark, PepsiCo, and Daymon Worldwide will co-present this year’s educational sessions.
For more information and to register for the Consumer 360 Conference, visit www.consumer360.com.
About The Nielsen Company
The Nielsen Company is a global information and media company with leading market positions and recognized brands in marketing information (ACNielsen), media information (Nielsen Media Research), business publications (Billboard, The Hollywood Reporter, Adweek), trade shows and the newspaper sector (Scarborough Research). The privately held company has more than 41,000 employees and is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA. For more information, please visit www.nielsen.com.
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