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14 May 2007
Hollywood, FL
The Nielsen Company and Experian Marketing Services today announced a strategic alliance to provide CPG businesses with a new, holistic consumer relationship marketing (CRM) solution. This new joint solution, announced at Nielsen’s annual Consumer 360 Conference, will allow marketers to more effectively target and establish direct relationships with consumers at the household level through relevant messaging, in order to build brand loyalty and marketing ROI.
Rising mass media costs and an increasing number of media channels has created the need for CPG marketers to engage their consumers more directly through targeted marketing at a household level. Nielsen and Experian’s joint CRM solution applies the companies’ purchase data, consumer life stage, attitudinal and geo-demographic information, and analytics expertise to help CPG marketers more accurately know, target and connect with their consumers. This solution enables CPG marketers to understand consumer purchasing behaviors at the household level, deliver customized and relevant communications based on those behaviors, and measure responses in order to create more effective marketing campaigns.
“Household targeting has become the goal for savvy CPG marketers,” said Tim Kregor, U.S. president of Nielsen Homescan & Spectra, a service of The Nielsen Company. “Through both Nielsen and Experian’s long-standing positions as industry leaders in applying consumer data to marketing strategies, we’ve created a crucial solution marketers need in order to identify key consumer segments on a household basis, target and connect with them, and then measure the effectiveness of those efforts.”
“The direct, targeted communications enabled through Experian’s alliance with Nielsen are critical to establishing the one-on-one relationships that CPG companies need to drive brand loyalty,” said Mark Zablan, president of Experian Marketing Services. “This alliance provides a holistic marketing solution that gives marketers the most vital information they need to understand and target consumers, the means to deliver their message, and the capabilities to measure their success and improve their return on investment.”
In addition, store-level information from Nielsen’s retail trade database (the area around a store in which the store derives most of its business) can be combined with Experian’s consumer information to provide CPG marketers with truly unique solutions for marketing directly to their retail trade areas. By engaging the right consumers in their trade area with relevant messaging and communication channels – both online and through direct mail – and then tracking specific campaigns, CPG companies will now be able to effectively measure and quickly refine their campaigns to improve ROI.
About The Nielsen Company
The Nielsen Company is a global information and media company with leading market positions and recognized brands in marketing information (ACNielsen), media information (Nielsen Media Research), business publications (Billboard, The Hollywood Reporter, Adweek), trade shows and the newspaper sector (Scarborough Research). The privately held company has more than 41,000 employees and is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA. For more information, please visit, www.nielsen.com.
About Experian
Experian® is a global leader in providing analytical and information services to organizations and consumers to help manage the risk and reward of commercial and financial decisions. Combining its unique information tools and deep understanding of individuals, markets and economies, Experian partners with organizations around the world to establish and strengthen customer relationships and provide their businesses with competitive advantage. For consumers, Experian delivers critical information that enables them to make financial and purchasing decisions with greater control and confidence. Clients include organizations from financial services, retail and catalog, telecommunications, utilities, media, insurance, automotive, leisure, e-commerce, manufacturing, property and government sectors.
Experian Group Limited is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. It has corporate headquarters in Dublin, Ireland, and operational headquarters in Costa Mesa, Calif., and Nottingham, UK. Experian employs more than 12,500 people in 34 countries worldwide, supporting clients in more than 60 countries. Annual sales are in excess of $3.1 billion.
For more information, visit the Group’s Web site at www.experiangroup.com.
Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein may be the trademarks of their respective owners.
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