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3 July 2007
Schaumburg, IL
The “dog days of summer” may not have originally been coined because of hot dogs, but given the sheer volume sold during summer months, it’s not a stretch to imagine why the phrase could be appropriate. According to ACNielsen, consumers purchase more than $1.9 billion worth of prepackaged hot dogs annually with July 4th leading the way as the top sales period nationwide. Based on 2006’s U.S. Food, Drug, and Mass Merchandising stores (including Wal-Mart) consumers are expected to purchase more than $66.4 million of prepackaged hot dogs during this holiday period. Memorial Day is a close second.
Of the 75% of U.S. households that bought hot dogs in 2006, the average household bought them 5.3 times. And according to the Nielsen study, where you live could reveal volumes about your hot dog purchasing habits at the supermarket. Of the top five markets nationwide for the popular food households in Hartford/New Haven, CT outspend all the others, spending an average of $26.29 annually on hot dogs, almost $8 more than the national household average of $18.39. Top markets include:
- Hartford/New Haven, CT
- Sacramento, CA
- Albany, NY
- Buffalo, NY
- Jacksonville, FL
The study also reveals 5.6% of sales go to private label or store brand hot dogs.
About The Nielsen Company
The Nielsen Company is a global information and media company with leading market positions and recognized brands in marketing information (ACNielsen), media information (Nielsen Media Research), trade shows and business publications (Billboard, The Hollywood Reporter, Adweek). The privately held company is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA. For more information, please visit www.nielsen.com.
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