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4 September 2007
Schaumburg, IL
The Nielsen Company announced today that OfficeMax, Inc. and its suppliers will utilize Cipher Web®, a consumer goods intelligent tool for data analytics. With Cipher Web, a product of Nielsen’s Decisions Made Easy service, OfficeMax and its key suppliers can leverage retail store point of sale (POS) data to assess and enhance sales. The agreement signifies Nielsen’s continued expansion of coverage into other channels, including the office channel. OfficeMax has partnered with The Nielsen Company since 2006.
The expanded relationship is designed to help OfficeMax suppliers improve retail execution by providing greater insight into sales of products in OfficeMax stores. With Nielsen’s turnkey solution, OfficeMax and its manufacturer partners will now have access to dashboards, alerts and more than 120 pre-built templates in OfficeMax’s defined category views for consistent reporting and ease of use. Cipher Web provides companies with a more thorough understanding of stock keeping units (SKU) and store-level performance so they can uncover more revenue opportunities, improve category management and increase on-shelf product availability.
“Retailer and vendor collaboration is key to mutual success,” said Ryan Vero, executive vice president and chief merchandising officer for OfficeMax. “Enabling our vendors to access and analyze timely sales data creates a win-win situation. Through this collaborative system, we can proactively manage product promotions and new product launches to ensure the best possible customer experience.”
“OfficeMax demonstrates leadership in bringing the power of data analytics to the office supply industry through this expanded relationship,” said Wayne Rigney, chief executive officer of Decisions Made Easy, a service of The Nielsen Company. “The benefits of POS data analytics have been proven in the food and beverage industry, which has made Cipher the data analytic tool of choice. Now, OfficeMax and its suppliers can realize the same benefits as they improve efficiency, gain insight and enable fast action by optimizing the value of the data.”
About Decisions Made Easy
Decisions Made Easy, a global business service of The Nielsen Company, provides software and services focusing on POS data for business users at consumer goods companies to maximize retail sales through intelligent demand and supply-side analytics. For more information, please visit www.decisions-made-easy.com.
About The Nielsen Company
The Nielsen Company is a global information and media company with leading market positions and recognized brands in marketing information (ACNielsen), media information (Nielsen Media Research), trade shows and business publications (Billboard, The Hollywood Reporter, Adweek). The privately held company is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA. For more information, please visit www.nielsen.com.
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