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5 September 2007
Schaumburg, IL
The Nielsen Company today launched Store Explorer, a new web-based software product that combines data from several Nielsen sources to provide insights on all aspects of retail store conditions and their impact on brands and categories.
“With Store Explorer, manufacturers and retailers can quickly, accurately and in great detail see and analyze all of the conditions in a specific retail store, from shelf space allocation to a product’s location to the impact of competitors’ displays,” said Dirk Izzo, senior vice president, Nielsen Business Technology Solutions. “Without the manual work previously required to integrate various data sources, Store Explorer users can more quickly respond to the facts on the ground in order to maximize their products’ and their stores’ success.”
Store Explorer assists companies in understanding what is happening during a specific marketing program, why it is happening, and how to drive incremental marketing ROI going forward. The application provides an in-depth view of the market by pulling information from up to four Nielsen data sources, including: Spectra consumer demographics, Market Decisions custom audits, Nielsen weekly sales data, and TDLinx physical store characteristics.
“Our technology vision at Nielsen is to make it easy for clients to quickly get at an insight, take action, and move information throughout and beyond an organization,” said Izzo. “Store Explorer helps users tailor their marketing execution to a unique store’s characteristics, improve the space allocation for their product, understand the category-level impact of their marketing strategy, and optimize their displays. This integrated capability will help drive profit, volume and share for our clients by addressing their key business challenges.”
Store Explorer is delivered through the Nielsen Answers web portal, which delivers clients selected information organized to provide direct and immediate support for critical business decisions, along with a range of support services to help them access and understand reports and focus on the business implications of the information.
About The Nielsen Company
The Nielsen Company is a global information and media company with leading market positions and recognized brands in marketing information (ACNielsen), media information (Nielsen Media Research), trade shows and business publications (Billboard, The Hollywood Reporter, Adweek). The privately held company is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA. For more information, please visit www.nielsen.com.
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