23 October 2007
Schaumburg, IL
The Nielsen Company announced today it has renewed its agreement with Family Dollar Stores, Inc., strengthening the companies’ existing relationship and establishing Nielsen as Family Dollar’s preferred in-house information provider. Nielsen has provided marketing information support to Family Dollar since 2004.
Under the new multi-year contract, Nielsen will work with Family Dollar to provide a more complete understanding of Family Dollar consumers’ shopping behavior. In addition, Nielsen will collaborate with Family Dollar’s vendor community, making in-store data available to Family Dollar’s suppliers.
“Our relationship with The Nielsen Company has evolved out of our need for better analytics and business insight to better understand and ultimately, enhance, our customers’ shopping experience to make us a more compelling place to shop,” said Robert George, executive vice president and chief merchandising officer, Family Dollar. “Nielsen’s customized data will provide us with detailed analysis of our retail categories, which, in turn, can help us work more effectively and efficiently with our vendor partners.”
“We’re very excited about the expansion of our relationship and the opportunity to take our collaboration to the next level, “said Dan Sacco, senior vice president of client service for ACNielsen, a service of The Nielsen Company. “With our content, marketing information, technology, people and analytic power, we can drive more value for Family Dollar than ever before. By working together to create a set of unique templates that define Family Dollar’s retail product categories, we can customize the information gathering process to meet their specific needs. The information we’ll gather as a result of this collaboration will enable Family Dollar to sharpen its focus on delivering value, customer satisfaction and quality to their customers.”
About Family Dollar
With more than 6,400 stores in a 44-state area ranging northwest to Idaho, northeast to Maine, southeast to Florida, and southwest to Arizona, Family Dollar is one of the fastest growing discount store chains in the United States. Family Dollar has provided value-conscious consumers with competitive prices at neighborhood stores for more than forty-six years. Offering a consistent selection of name-brand and good quality merchandise in an attractive and convenient shopping environment, the Company is focused on continuing to meet the needs of shoppers looking for excellent value.
About The Nielsen Company
The Nielsen Company is a global information and media company with leading market positions and recognized brands in marketing information (ACNielsen), media information (Nielsen Media Research), trade shows and business publications (Billboard, The Hollywood Reporter, Adweek). The privately held company is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA. For more information, please visit, www.nielsen.com.
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