25 October 2007
Schaumburg, IL
The Nielsen Company announced today it has signed a new agreement with Skyy Spirits, a Gruppo Campari company and the definitive marketer and distributor of super-premium and luxury spirits brands in North America, establishing Nielsen as its preferred provider of measurement information for Skyy Spirits U.S. retail sales. In addition, Nielsen will perform similar services for Gruppo Campari in Italy, Germany, Brazil and Switzerland.
The multi-year agreement calls for Nielsen to provide scanner sales information covering the food, drug and liquor channels in the U.S. Skyy Spirits also renewed its existing contract for information from Nielsen’s Beverage Data Network, which tracks products from wholesalers to more than 500,000 U.S. retail outlets that sell beverages and spirits for both in-home and out-of-home consumption.
Stated Matt Davenport, vice president, sales, Skyy Spirits, “One of the key components of our current growth strategy is to build value and profitability for our distributors and retailers through mutually-beneficial partnerships. Core to this ideal is having the knowledge and insights on industry trends to make sound decisions that build market share for our brands. The agreement we have signed with Nielsen will provide tremendous value in this regard.”
“Nielsen is thrilled with the opportunity to call on our integrated global network and our unprecedented depth of information on retail sales and the total beverage alcohol market for the benefit of Skyy Spirits,” said Dan Sacco, senior vice president of client service, ACNielsen, a service of The Nielsen Company. “Because The Nielsen Company has the capability to work across time, language and cultural boundaries to bring Skyy Spirits and Gruppo Campari data that they can’t get anywhere else, they will have the clarity they need to propel growth in markets around the world.”
About Skyy Spirits, LLC
Skyy Spirits, LLC is the US-based wholly owned subsidiary of Gruppo Campari and the definitive marketer and distributor of super-premium and luxury spirits brands in North America. Launched in 1992 with the introduction of its flagship brand, SKYY Vodka, Skyy Spirits has grown exponentially, building a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers. Skyy Spirits manages Gruppo Campari’s portfolio in the US of such leading brands as SKYY90, SKYY Vodka, SKYY Flavors, Campari, Cinzano Vermouths, Ouzo 12, Aperol, Old Smuggler Scotch Whisky, X-Rated Fusion Liqueur and Jean-Marc XO Vodka. Skyy Spirits is also the exclusive US distributor of Cutty Sark Scotch Whisky, 1800 and Gran Centenario tequilas, The Glenrothes Single Malt Scotch Whisky, Matusalem Rums, Martin Miller’s Gins, Carolans Irish Cream, Tullamore Dew Irish Whiskey, Irish Mist Liqueur, Midori Melon Liqueur, ZEN Green Tea Liqueur and The Yamazaki Single Malt Whisky.
Skyy Spirits was founded and is headquartered in San Francisco, California. Please enjoy Skyy Spirits brands responsibly and in moderation.
About The Nielsen Company
The Nielsen Company is a global information and media company with leading market positions and recognized brands in marketing information (ACNielsen), media information (Nielsen Media Research), trade shows and business publications (Billboard, The Hollywood Reporter, Adweek). The privately held company is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA. For more information, please visit, www.nielsen.com.
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