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Bring a new level of discipline and breadth to your new product launch management
A winning new product launch involves more than having a great strategy. Success also demands great execution against the marketing plan. But once new items reach the shelf, rapid assessment of the marketplace and tactical adjustment of going-in plans is often required. Marketers face two common problems in this process:
- Developing a clear picture of new product performance from numerous sources of data
- Gaining alignment around action steps to maximize launch performance in real time
BASES Launch Advisor solves these problems with a comprehensive integration of data sources and an expert analysis from Nielsen. In a Launch Advisor engagement, client service teams from across the Nielsen Company partner to help you better understand your data, diagnose the issues your new product is facing, and detail next steps in a strategic action plan for your initiative.
BASES Launch Advisor brings clarity to launch management
BASES Launch Advisor is a revolutionary knowledge management system, combining your internal data sources (like consumption and shipments) with external sources (point-of-sale tracking, BASES forecasts, household panel, media, etc) to help you gain a clear, comprehensive view of your new product’s performance. We integrate the data sources for a harmonized perspective, and bring together Nielsen Company experts with your new product team to provide real time consulting on how to improve launch results. With BASES Launch Advisor, we bring clarity and direction to the table so that your team can focus on the right action steps.
A whole new way to manage the launch process
In BASES Launch Advisor, we produce an executive summary at regular intervals in an initiative’s first year, with a clear set of insights and recommendations and easy drill-downs to highlight key learning. Performance is diagnosed relative to expectations and powerful benchmarks using the full range of Nielsen Company expertise. And we bring our team together with yours for regular work sessions throughout the introductory year to share insights and align on next steps.
BASES Launch Advisor is currently only available in the United States.
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