Guide your product development using the power of BASES

Evaluate and optimize product performance prior to volumetric testing
The most successful new products achieve strong results in BASES after-use testing, so understanding product performance is a crucial step in the new product development process. Identifying potential product issues as early as possible in the product development process can help isolate product issues and eliminate “surprises,” which could be costly and time-consuming down the road.

Early access to powerful BASES product analytics
BASES Product Advisor is a product testing tool that gives you early access to BASES benchmarks and consulting, and helps you move into later stage testing with the confidence that the product will deliver on consumer expectations. BASES maintains the world’s largest new products database of over 14,000 products, which can be mined and customized to provide relevant benchmarks for your new product. Using the BASES Database eliminates the need for including control cells because it provides rich perspective driven by your competitive set of new products.

Identify product improvement opportunities and optimize performance
The Product Advisor analysis focuses on product performance, drivers/limiters of appeal, and opportunities for improvement. BASES experts focus the analysis and advice on issues that will truly make a difference in BASES II (volumetric concept/product testing), and eventually, when the product is launched into the marketplace. Product Advisor provides actionable advice when used for:

• Screening alternative formulations for a single new product
• Identifying which varieties in a multi-item line need improvement
• Early-stage product assessment prior to further investment

A consistent system for evaluating new products
Using BASES Product Advisor allows you to leverage the strengths of the BASES system, ensuring a seamless transition across testing phases. Data from BASES Product Advisor is comparable globally to all other BASES product studies. Using the BASES system to consistently measure product performance can reduce cycle time and minimize costs in the product development process.

Methodology
Consumers are exposed to information about the new product in a “concept” that communicates the features, intended benefits, and price. The concept could take the form of something that resembles either a print or a television ad. Consumers are asked questions about their interest in the concept in order to identify those who respond favorably – representing likely triers. These likely triers are asked to try the product in home. After they have had a chance to use it, they are re-contacted for a second interview to evaluate their experience with the test product.
We analyze the data from the after-use phase to advise you on product optimization opportunities.

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