Optimize In-Store Knowledge

Effective merchandising requires knowing how shelf conditions drive sales at retail and is the last chance to impact the consumer’s purchase decision. Conditions such as the number of facings, inventory levels, shelf position, point of sale materials, stocking location and linear footage can drama-tically impact sales. In-Store Intelligence allows you to evaluate the differences in selling rates between these conditions.

Key Questions Addressed

In-Store Intelligence provides valuable insight into the retailer environment. It addresses questions such as:

• How do category or brand sales change as linear shelf space increases?
• Does my brand perform differently when stocked in different locations?
• How is category or brand sales velocity impacted by number of facings?

Target Audience

The target audience is Retail Merchandising Management, Sales, Category Management and Brand Management.

• Sales/Category Management and Retail Applications: Evaluate differences in sales potential based on shelving location, adjacencies or other in-store observations.
• Brand Management Applications: Understand the impact of promotional execution changes.

Key Features and Advantages

In-Store Intelligence delivers business recommendations founded on proven techniques to compare and model sales rates under different merchandising conditions, allowing you to gain insight into store activities not found in standard research reports. Using In-Store Intelligence, you can:

• Evaluate space allocation, including number of facings and linear footage.
• Measure the impact of product location and adjacency.
• Evaluate promotion implementation.
• Assist retailers with assortment decisions by supplying information that relates market share to shelf space allocation.
• Differentiate the effectiveness of various merchandising conditions for new products prior to rollout.

Project Content

In-Store Intelligence offers a quick and easy way to gain insights on merchandising conditions not available on a syndicated database. Offering flexibility in markets, periods, products and categories, it is an observational analysis based on either reported clusters of stores provided by the client, or NSIC Merchandising Audits conducted by ACNielsen Market Decisions.

Delivery

In-Store Intelligence projects are delivered via Microsoft Excel and PowerPoint. Analyses are accompanied by professional consultation and recommendations.

Analytics Integration

In-Store Intelligence compliments information gathered from merchandising audits, offering a quick and easy way to evaluate sales rates under different merchandising conditions. In-Store Intelligence projects can be combined with other analyses such as Pricing, Promotion, Marketing Mix and Assortment to develop a comprehensive view of sales drivers and conditions.

What VNU Data Types and Sources Can Be Integrated with this Offering?

ACNielsen Scantrack

TDLinx