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Discover the Newest Meaning of the Latest Census Data
Demographics USA, available in County and Zip Code editions, is the most complete collection of marketing statistics available. Each contains thousands of pages packed with detailed demographics that cover - and then go beyond - the standard age, sex, ethnicity to cover EBI (Estimated Buying Power), BPI (Buying Power Index) and more to give the most detailed and comprehensive picture of consumers that can be built for any given geography.
As the most complete collection of marketing statistics published, Demographics USA is the cornerstone of sound business decisions. This essential marketing and sales tool defines the nation demographically and economically with EXCLUSIVE features:
- Effective Buying Income (EBI)
- Buying Power Index (BPI)
- The most extensive list of Merchandise Lines available
- Retail Sales & Establishments for 12 major store groups
- Occupational Employment data by place of work, not residence
- Projections for the most up-to-date area definitions
No matter what your business is, you will see that Demographics USA is a necessary source to have for your every-day business decisions:
- Identify sales potential by market area
- Compare retail potential versus actual sales to determine saturation
- Identify sales volume of a geographic area
- Examine consumer expenditure and retail sales data
- Measure the test market potential
- Compare coverage to the competition
- Pinpoint target audiences
- Select test markets
- Measure and project economic development
- Quantify retail sales by store type
- Compare retail potential versus actual sales to determine saturation
- Evaluate new growth opportunities and new product potential
- Develop sales presentations to objectively demonstrate buying power of the audiences reached
- Help reporters prepare stories
- Allocate media and co-op advertising dollars
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