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The Desktop Guide to Supermarket Share
Market Scope provides the most accurate supermarket share information available. Respected and quoted by publications like The Wall Street Journal®, Business Week, The New York Times and the Chicago Tribune, Market Scope remains the one and only source of reliable data on supermarket share. Our research experts work year-round to compile and continuously verify dozens of facts including ACV, square footage of selling area and number of checkouts for each and every one of the over 34,000 supermarkets in the U.S.
Only Market Scope brings you share, store counts, and advertising group data for every industry player in the U.S. The grocery industry is a volatile, ever-changing one that can be a challenge to follow since every store closure, opening and sale affects market share. Sales managers, researchers, product analysts, marketing executives, government officials and journalists track the effects of both major and minor changes with Market Scope.
Market Scope is organized by the five most widely used market configurations representing major markets nationwide:
- All 52 ACNielsen Scantrack markets
- All 64 IRI InfoScan® markets
- All 205 DMA® TV markets
- Top 100 CBSA Government markets
- 47 Trade Dimensions U.S. contiguous markets
No industry reference can help you be effective in so many ways:
- Analyze your current business with key accounts and benchmark sales performance versus potential
- Determine your product penetration and exposure to ACV
- Formulate market projections and accurate sales forecasts
- Set sales goals based on account and market volume
- Target sales and advertising efforts by market, size, and/or market share
- Understand market demographics and relative strength of chains vs. independents
- Determine supplier/retailer in a specific market or across multiple markets
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