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The Comprehensive Source for Grocery, Drug and Mass Merchant Insights
The Marketing Guidebook is an annual publication with 40 years of history tracking the grocery industry. For the first time ever, Marketing Guidebook has expanded to include not just supermarkets and grocery stores, but now includes the leading grocery, drug, discount, dollar and wholesale club chains. Organized into 51 statistically-generated markets covering the entire U.S., Canada and Puerto Rico, it has been designed to match the way you do business. This fact-packed resource provides:
- 1,000+ highly detailed profiles including supermarket chains, drug stores, dollar stores, supercenters, wholesale clubs, mass merchandisers and wholesalers
- Nearly 20,000 key executives including buyers and category managers
- 500 non-food, candy, tobacco and media distributors
- Store counts and states of operation
- Buying data for individual merchandise lines - 55 in total - including private label
- Specialty departments such as floral, greeting cards, in-store bakery, gourmet food and many more
- Store programs/services including fuel centers, full service banking, lottery tickets, self-checkouts, gift cards and many more
- Annual sales figures including our exclusive estimates for private companies in the U.S. - with three year sales trends
- Free monthly email updates
Professionals use the Marketing Guidebook to:
- Study distribution patterns
- Track acquisitions, mergers and other critical industry changes
- Develop fact-based marketing plans
- Compile mailing/prospect lists
- Analyze retail sales coverage and distribution patterns
- Arm their sales force with targeted, accurate sales and marketing plans
- Reach the real decision-makers
- Strengthen their position and identify areas for growth
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