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How competitive is my marketing plan?
Success in the market requires not only a great new product idea but also great marketing execution. BASES is well known for measuring and helping optimize new product ideas via our databases and proprietary analyses. BASES Marketing Plan Analyzer (MPA) brings this same sort of perspective to our clients’ marketing support plans.
BASES MPA is the only capability of its kind in the industry. It is a continuously updated database containing more than 75,000 new product marketing plans, across 60 countries, from more than 200 product categories. This service draws on more than 10 years worth of marketing plan information used in BASES forecasts.
BASES MPA helps marketers understand how their planned support profiles against a competitive set. When the analysis is paired with the profile of a specific new product, it can provide powerful perspective on improving a marketing plan.
BASES Marketing Plan Analyzer is included as a standard deliverable on all BASES I and BASES II studies.
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