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Volumetric concept screening with a depth of insights
Pre-BASES is a flexible volumetric concept screening system, which can be modified to fit with your business needs. Since our clients’ needs vary, Pre-BASES study designs can range from more simple approaches with the BASES Concept Potential Score as a primary deliverable, up to designs which incorporate more descriptive marketing plans and sales forecasts. We scale Pre-BASES studies to fit with your business needs and development plans.
All Pre-BASES studies are built on the BASES platform and are fully compatible with BASES Databases and Models. Regardless of the rigor of the volumetric component, all Pre-BASES studies incorporate a depth of diagnostic assessment that is greater than BASES SnapShot.
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