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A concept screening system built on the power of BASES
BASES SnapShot is a system designed to help you prioritize a broad range of new ideas to the ones that truly have the most consumer potential. By limiting the scope of the technique, we are able to capitalize on the power of BASES Databases while making the study process fast and cost-effective.
And, because it’s built on the reliable BASES platform, you can move forward with confidence without being surprised by conflicting results in a later-stage study.
Whether screening new brands, line extensions, or relaunches, the BASES SnapShot system can be adapted to be a key part of your early-stage screening process.
Relevant Insights in Concise Deliverable
BASES SnapShot delivers all key results you need to make
informed decisions, including:
- Concept Purchase Intent
- Liking
- Value for the Price
- Uniqueness
- Claimed Number of Packages at Trial
- Claimed Annual Purchase Frequency
- BASES Concept Potential Score, a modeled composite measure integrating a number of BASES key metrics
- Straightforward diagnostics, such as an analysis of concept performance on several core attributes
- Additional features are available at an added cost
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