Powered by Homescan®

Understand Shopping Behavior Across Outlets

Although retailer frequent shopper programs provide an understanding of consumer behavior within a specific retail account, they do not provide details about shopper buying habits in competitive accounts and alternative channels. The Homescan® Cross Outlet Facts syndicated report helps you determine the core and occasional shoppers for a retail account and the extent to which they shop in competitive stores for specific product groups.

Cross Outlet Facts is designed to help you better define the competitive set of a given account by providing you with information on shopping behavior across accounts and channels. Using measures such as shopping frequency and dollars spent per trip, you can quantify how well competitive accounts and channels are leveraging specific categories to draw in shoppers.

Cross Outlet Facts gives you:

• The most complete multi-outlet coverage, including channel reads on automotive and liquor retailers.
• Local market and regional views for Total U.S., 50+ local markets and 120+ Retailer Trading Areas.
• Immediate access to product group-level data.
• All major retail channels and roughly 200 retailers.
• Pre-formatted templates to transform data into presentation-ready text and charts.
• Delivery via Web, local database and PLDB.

Cross Outlet Facts will help you:

• Identify which channels and accounts compete most directly for the same consumer shopping dollars.
• Quantify shopper loyalty to a given account.
• Determine the departments/product groups that are over- or under-performing in attracting competitive shoppers.
  

How Do Occasional ‘Grocer A’ Shoppers Allocate their Pain Remedies Spending?

Nielsen Homescanª is the leading and premier provider of household purchase and demographic information on consumer trends. Insights are derived from panelists who use a patented in-home scanner to record their changing attitudes, shopping habits, product purchases and lifestyles. Results offer highly actionable, demographically representative and nationally projectable consumer knowledge to both the consumer package goods (CPG) and retail industries.