The Authority on Consumer Behavior

Nielsen Homescan is the industry's only multi-outlet panel that captures all consumer package goods purchase information, as well as non-UPC coded random weight perishable products. Over the past ten years, the Homescan consumer panel has emerged as the premier consumer purchasing panel in the world. Its proven success and the value it brings to marketers has led to the development of Nielsen Worldwide Consumer Panel Services, now providing key consumer insights in 27 countries, based on consumer purchase information from over 260,000 households globally.

All-Channel Coverage
A key advantage of Homescan is that it provides insights into buying behavior across every type of purchase channel: from warehouse clubs to convenience stores, from supermarkets to drug stores, from computer stores and mass merchandisers to mail order and the Internet. Using patented, state-of-the-art, in-home bar code scanners, Nielsen Homescan provides our clients with valuable insights into consumer shopping behavior not available from any other source.

The Nielsen Homescan panel is demographically balanced to represent the household population. It has long proven itself the definitive source for understanding consumer purchase behavior and shopping patterns for any segment of the population across all outlet types.

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