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Homescan® MegaPanel
Precise targeting to better understand your consumers' unique shopping preferences
US African-American population growth,
according to the US Census, is estimated to outpace the growth of the White population nearly five-fold over the next 25 years and well beyond. Companies that succeed in satisfying the needs of growing consumer segments such as African-Americans will enjoy organic growth and a clear competitive advantage. Are you effectively reaching these consumers with products that satisfy their needs? Do your promotional messages carry the desired impact?
The Nielsen Homescan African-American Consumer Panel provides the most robust and accurate sample available in the industry. From large supermarkets and discount stores to small neighborhood shops, the panel captures all-outlet UPC purchase behavior, as well as consumer attitudes and usage. This panel expands Nielsen’s ethnic service offerings, which include the Homescan Hispanic Panel, Nielsen Target Track, and Spectra HispanIQ.
Powerful integrated insights
The Homescan African-American Consumer Panel provides critical diagnostic information that uniquely combines actual purchase behavior with attitude, lifestyle and health information for this growing segment. Now you can understand and target your consumers with more precision than has ever before been possible by analyzing African-American purchase behavior in terms of:
- Category and brand preferences
- New product
satisfaction
- Store brand preferences
- Demographic characteristics and country of origin
- Health concerns/considerations
- Channel and account shopping preferences
- Price tiers
- Promotion response
Gain competitive advantage by identifying opportunities that more effectively satisfy African-American consumer needs.
Homescan's African-American Consumer Panel helps you:
- Improve Marketing efforts with
better understanding of the differences between African-American
and non–African-American purchasing habits.
- Tailor promotional and merchandising efforts more effectively to maximize your program impact.
- Link attitudinal surveys with consumers' actual purchase behavior to uncover the why behind the buy.
- Improve the success of ethnic product introductions by quantifying consumer trial, satisfaction and purchase motivation via New Product Alert.
While fewer African-Americans purchase ground/whole bean coffee, more buy soluble. Is this due to price? Taste preferences? Convenience? Is coffee a mainstay or just something to have on hand for company? Only Homescan provides the most accurate quantification of consumer behavior combined with underlying attitudes.
Nielsen Homescan™ is the leading and premier provider of household purchase and demographic information on consumer trends. Insights are derived from panelists who use a patented in-home scanner to record their changing attitudes, shopping habits, product purchases and lifestyles. Results offer highly actionable, demographically representative and nationally projectable consumer knowledge to both the consumer package goods (CPG) and retail industries.
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