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Now both retailers and manufactures can know what goes in the shopping basket—and turn that information into sales-driving action.

With Basket Facts, you'll make better decisions about:

• Product location
• Assortment
• Assortment and In-store Space support
• Category adjacency
• Cross-Assortment and In-store Space and cross-promotional opportunities

You'll know:

• Which categories or brands should receive greater advertising and Assortment and In-store Space support
• Those products best suited for high traffic areas
• The best categories and brands for cross-Assortment and In-store Space and cross-promotional activities.

You'll understand:

• Categories or brands that are included in "fill-in" vs. "large" shopping trips. Categories that are frequently included in small trips may be candidates for shifting to high traffic locations or to locations closer to store checkouts. Consider increasing Assortment and In-store Space support behind those categories, brands or items that drive larger baskets.
  
• Retailers that do a better job of driving "fill-in" vs. "large" shopping trips. Useful in identifying opportunities to make changes in fundamental go-to-market strategies for retailers.
  
• Categories, brands or items that are included when another category, brand or item is in a shopping basket. To drive what categories, brands or items should be considered good candidates for cross-Assortment and In-store Space or cross-promotional activities.
  
• Differences in basket composition across retailers and channels. Providing insight into opportunities for retailers to consider changes in category assortment and/or Assortment and In-store Space strategies.

Basket Facts gives you size and composition information about:

• Your own shoppers and buyers
• Competitive shoppers and buyers
• Core versus occasional account shoppers
• Heavy versus light buyers
• Seasonal shoppers and buyers
• Various household types

You'll get views:

• Across competitive accounts and channels
• Of spending levels and basket composition within a certain account.
• If a consumer makes a trip to a competitive account or to an alternative channel.

ACNielsen Homescan™ is the leading and premier provider of household purchase and demographic information on consumer trends. Insights are derived from panelists who use a patented in-home scanner to record their changing attitudes, shopping habits, product purchases and lifestyles. Results offer highly actionable, demographically representative and nationally projectable consumer knowledge to both the consumer package goods (CPG) and retail industries.

Select from the following for more information on Homescan Basket Facts:

Manufacturer Example  |  Retailer Example