An Example for Manufacturers
Basket Facts can help you make more effective cross-promotional decisions.

We begin by looking at the dollars generated when your product "is" or "isn't" in the shopping basket. Then we examine the differences in basket size between your product and competing brands. Finally, we examine what departments and product groups are most likely to be included in a shopping basket with your product.

Using this information, you can identify the specific categories, category segments or brands that would make the best candidates for joint marketing activities.

The result? Greater success in promotions for both you and retailers.