An Example for Retailers
Let's take a look at just one example of how Basket Facts can help increase your average basket size.

If occasional shoppers spend less than core shoppers, you can ask yourself if this behavior is the result of marketing and Assortment and In-store Space activities. Are there opportunities to shift spending to larger baskets? If so, what categories would help that shift? What are competitors with larger baskets doing that you're not?

Next, you can examine which departments account for the difference in basket size between core and occasional shoppers. Is this difference driven by Assortment and In-store Space activities or by differences between product group preferences among core and occasional shoppers?

Finally, when you examine what happens when a core shopper shops at another channel you will gain insight into which categories could be used to improve store loyalty.

The end result? By knowing more about what goes into shoppers' baskets, you learn how to get more into those baskets.