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Homescan®
Understand All-Outlet Beauty
Care Consumer Dynamics
Identify and target high opportunity beauty care
consumer segments
Look at the world of beauty care through the eyes of a consumer and what do you see? A world filled with choice. As new products and efficacy claims proliferate and the retail landscape becomes increasingly fragmented, marketers are challenged to find a complete measure of their brands' performance and identify high opportunity consumer segments and new product opportunities.
Unfortunately, POS data is not available for many of the key growth channels. And attitude and usage studies, which are based on recall and typically represent a single point in time, lack the accuracy and detail required to facilitate multi-million dollar decisions.
The Nielsen Homescan Beauty Care Panel provides the most complete, accurate and actionable view of beauty care consumers across all categories and channels. From mass-market to prestige brands and from supermarkets to specialty beauty stores, Homescan's Beauty Care Panel provides data at the most granular level to help you effectively target consumers and maximize sales opportunities in these channels.
Using a unique combination of in-home scanning and an online diary, panelists can quickly and easily report all of their purchases and the factors that influenced them.
Homescan's Beauty Care Panel gives you:
- The most comprehensive measurement of beauty care purchase behavior across all channels and brands in 32 beauty care categories and subcategories, including:
- Make-up/Color Cosmetics
- Facial Skin Care
- Hand & Body Skin Care
- Self-Tanning
- Bath & Shower
- Men's & Women's Fragrance
- The ability to link with the Spectra BehaviorScapeª Framework to help
you increase the effectiveness of your marketing dollars.
Channels measured include:
Beauty salons
Beauty supply stores
Cosmetics specialty stores
Department stores
Direct from a sales representative/brochure
Discount cosmetics stores
Dollar stores
Drug stores
Mail order catalogs
Mass merchandisers
Natural products stores
Online/Internet
Supermarkets
Warehouse club stores
The Beauty Care Panel will help you:
- Identify high opportunity distribution channels and quantify the sales opportunity of gaining distribution there.
- Identify “white space” in the marketplace and quantify new product development opportunities.
- Evaluate new product performance and quantify
cannibalization.
- Target high opportunity consumers and monitor your performance across all channels.
Nielsen Homescan™ is the leading and premier provider of household purchase and demographic information on consumer trends. Insights are derived from panelists who use a patented in-home scanner to record their changing attitudes, shopping habits, product purchases and lifestyles. Results offer highly actionable, demographically representative and nationally projectable consumer knowledge to both the consumer package goods (CPG) and retail industries.
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