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Comprehensive Retail Views for Superior Tracking of High Growth Channels

Leveraging consumer insights from the industry’s gold standard Homescan® panel, Channel Views provides tracking of high-growth and typically hard-to-read channels—such as warehouse club, dollar, pet specialty and home improvement stores—as well as the capability to view these channels with other core scanning data for the first available and most complete view of the marketplace.

Pioneered in 2000 with the launch of the Wal-Mart Channel, Channel Views provides specific sales, price and promotional information for non-cooperating channels of trade. Breakthrough modeling processes are leveraged to report at the stand-alone channel level with integration of client shipments and other client proprietary factors.

Channel Views gives you:

• Comprehensive views of all retail outlets, including dollar, warehouse club, pet and home improvement stores.
• Custom product definitions, including category, brand and subtotal detail.
• Total U.S. geographic read.
• Custom database deliverables.

For additional information on consumer dynamics underlying channel volumetrics, ACNielsen also offers a Homescan Shopper Insights service.

Channel Views drives strategic decisions and helps you to:

• Understand sales and volume performance in your marketplace, including:
  • Wal-Mart
  • Warehouse club
  • Dollar
  • Pet specialty
  • Home improvement
• Evaluate cross-category performance in a holistic market view for advanced strategic brand planning decisions.
• Analyze the relation of one channel to the total marketplace dynamic and understand how shopping patterns vary across retail channels.
• Re-align your sales force to capitalize on growing channel opportunities.

ACNielsen Homescan™ is the leading and premier provider of household purchase and demographic information on consumer trends. Insights are derived from panelists who use a patented in-home scanner to record their changing attitudes, shopping habits, product purchases and lifestyles. Results offer highly actionable, demographically representative and nationally projectable consumer knowledge to both the consumer package goods (CPG) and retail industries.