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Understand Multi-Outlet Consumer Behavior

Today’s savvy consumer takes full advantage of the many shopping choices available. Keeping a pulse on shopping behavior with the most up-to-date information is a must.

The Homescan® Consumer Facts syndicated report details household purchase behavior and demographic profiles on an all-outlet basis for categories and brands within more than 130 product groups. Consumer Facts provides the answers you need to better understand the underlying behavior and demographic composition of your own brand franchise and those of your competitors.

Consumer Facts gives you:

• The most complete multi-outlet coverage.
• Local market and regional views for Total U.S., nine Census Divisions, 50+ local markets and 120+ Retailer Trading Areas.
• Immediate access to product group, category and brand-level information.
• Pre-formatted templates to transform data into presentation-ready text and charts.
• Delivery via Web, local database and PLDB.

Consumer Facts provides a virtual consumer-based scorecard on category and brand performance

• U.S. households spend nearly 49 million dollars on Brand A products.
• Brand A held a 64.8% share of Widget dollar sales.
• 1.79 million households purchased Brand C at least once.
• 2% of U.S. households made a Brand D purchase.
• The average Brand D buying household spent $2.95 on Brand D.
• Brand B buyers averaged 3.4 purchase occasions.
• Brand A and B attract shoppers with small family sizes.

Consumer Facts will help you:

• Determine if building penetration and/or increasing buying rate will improve brand performance.
• Match you brand’s demographic composition to targeted retailers.
• Analyze competitive brand performance for better strategic decisions.

Nielsen Homescan™is the leading and premier provider of household purchase and demographic information on consumer trends. Insights are derived from panelists who use a patented in-home scanner to record their changing attitudes, shopping habits, product purchases and lifestyles. Results offer highly actionable, demographically representative and nationally projectable consumer knowledge to both the consumer package goods (CPG) and retail industries.