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Homescan® Consumer Insights makes it faster, easier and better than ever for you to make strategic business decisions using shopping behavior and consumer dynamics across all major categories and channels of trade. With Homescan Consumer Insights, you have web access to the latest shopping insights available, presented in an issue-oriented menu for simple navigation to your most pressing business issue.

Get right to the subject. With Homescan Consumer Insights, you won't waste time wading through unnecessary data. Interested in a regional comparison report of your brands? Want to know which retailers drive category spending? Need to target the best demographic match? Simply choose the business application to fit your needs and view the results immediately.

Homescan Consumer Insights gives you:

• Fastest access to most recent data available.
• Issue-oriented navigation capabilities for easy drill down to the information you need most.
• Interactive graphs to expedite analysis for presentation-ready text and charts.
• Access to all Homescan Syndicated Reports: Consumer Facts, Channel Facts, Account Shopper Profiler, Cross Outlet Facts and Category Management Insights.

Homescan Consumer Insights helps you to:

• Reveal the dynamics of consumer purchasing to determine who is buying your product; how often they buy and what competitive products they purchase.
• Quantify the composition of category or brand volume and the importance of loyal versus non-loyal buyers.
• Gain valuable diagnostic information on multi-outlet shopping behavior to learn how shoppers differ across retail accounts and regions.
• Identify which channels and accounts compete most directly for the same consumer shopping dollars.
• Understand reasons behind period-to-period volume changes.
  

ACNielsen Homescan™ is the leading and premier provider of household purchase and demographic information on consumer trends. Insights are derived from panelists who use a patented in-home scanner to record their changing attitudes, shopping habits, product purchases and lifestyles. Results offer highly actionable, demographically repres-entative and nationally projectable consumer knowledge to both the consumer package goods (CPG) and retail industries.