Powered by Homescan® MegaPanel

Unprecedented Insights into Consumer Behavior

As consumer choices are increasingly more abundant and the retail landscape more fragmented, sales and marketing plans must leverage insights into more targeted consumer segments and shopping behavior. ACNielsen’s Homescan MegaPanel will enhance your consumer understanding—an essential element in the creation of action-oriented product and sales strategies targeted toward diverse consumer groups.

The Homescan MegaPanel represents an unprecedented expansion to more than double the size of the Homescan consumer panel over the next two years. This expansion will bring new and extensive insights into consumer behavior in more channels and individual retailers across 52 markets, providing today’s manufacturers and retailers with the most complete insights into consumer and shopping behavior.


Meeting Client Business Needs Is Paramount
“The MegaPanel’s increased coverage of key demographic groups will significantly improve our understanding of our consumer.”

hhhhhhhh–Miller Brewing

“Giant Eagle recognizes the value and impact Homescan information has on understanding our customers. With MegaPanel information used as part of our category management process, we will have a true picture of our customers and their shopping behavior. Without it, that picture is incomplete.”
hhhhhhhh–Giant Eagle

Insights into Households with Babies

• What factors drive purchasing within
  categories of importance to households
  with expectant mothers, newborns and
  toddlers?
• What influences purchase decisions for
  formula, diapers, baby food, baby wipes
  and baby care products? Price?
  Promotion? Assortment? Doctor
  recommendations?
• Do diaper buyers stay with one brand
  from newborn through toddler?
• What is the correct mix of products to
  satisfy babies from newborn through
  solid food?
• What is the sales opportunity associated
  with giving a free sample to new
  mothers?

MegaPanel features:

• Insights into all-outlet data including dollar stores,
  club stores, hardware/home improvement outlets and
  pet specialty outlets.
• New retail account reporting for major chains include:
  -BJ’s

-Lowe’s
-Costco

-Petco
-Dollar General

-PetSmart
-Family Dollar

-Sam’s
-Home Depot

-Wal-Mart (an expanded view)

• Capture of quantity, price, deal and frequent shopper
  participation.
• Online survey capability with the ability to conduct
  tracking studies for non-UPC-coded purchases such
  as beauty salon visits and out-of-home food and
  beverage purchases, plus significant enhancements
  to attitude and usage information.
• Increased sample density and county coverage with
  insights into more individual retailers within their
  respective Trading Areas.
• Reduced standard error levels for volume and
  share estimates.
• Expanded local market reads from 23 to 52
  local markets.

Homescan MegaPanel will provide:

• More consumer segments to identify
  and target your most valuable growth
  opportunity consumer segments.
• More granular category/segment, brand
  and item views of consumer buying
  behavior and attitudes.
• African American total U.S. read.
• Larger consumer segments, including
  households with teens, babies and
  seniors.
• Broader and more frequent reads of
  naturally occurring marketing events
  such as advertising, couponing and new
  product development.
• Deeper insights into consumer shopping
  behavior in Wal-Mart.
• More detailed consumer insights into
  specific channels, including club stores,
  dollar stores, hardware/home improve-
  ment outlets and pet specialty outlets.
• Expanded geographic and retailer
  consumer views, including regional
  analyses on slow-moving items.

ACNielsen Homescan™ is the leading and premier provider of household purchase and demographic information on consumer trends. Insights are derived from panelists who use a patented in-home scanner to record their changing attitudes, shopping habits, product purchases and lifestyles. Results offer highly actionable, demographically representative and nationally projectable consumer knowledge to both the consumer package goods (CPG) and retail industries.