Instant Access to Fresh Foods Information

All U.S. households buy fresh foods. In fact, five of the top ten product categories purchased are fresh foods. To address this important product segment, ACNielsen was the first and continues to be the only service to provide marketers with a method of tracking purchase behavior for fresh, bulk and prepared foods. Now, access to fresh foods analyses has been made even easier with ACNielsen's Fresh Foods Syndicated Reports.

The Fresh Foods Consumer Facts Report provides insight into consumer purchase behavior for fresh categories and provides a complete category view by including UPC-coded category counterparts. Purchase measures such as penetration, buying rate and loyalty help illustrate consumer behavior and category importance to the overall marketing mix. And demographic variables and sales measures are presented across key trade channels and large mass merchandiser accounts to gain a more complete picture of the fresh foods consumer.

The Fresh Foods Channel Facts Report highlights similarities and differences among category buyers within key retail channels and accounts. Fresh Foods Channel Facts reports enable retailers and manufacturers to understand channel preference, buyer conversion and promotion/pricing effectiveness. In addition, specialty outlets, such as bakery, butcher, fruit stands and coffee shops are included to help focus marketing efforts against alternative channels.

Fresh Foods Syndicated Reports give you:

• Access to fresh food product groups, random weight categories and corresponding UPC categories
• Data for Total U.S., four census regions and fresh foods local markets
• Easy access via CD-ROM
• Standard or custom delivery options

* Based on dollars per buyer.

Fresh Foods Syndicated Reports help you to:

• Establish more effective pricing, promotion and Assortment and In-store Space strategies to drive increased fresh food category and brand volume.
• Achieve full category management potential by understanding a more robust and accurate view of the marketplace.
• Understand the interrelationship between fresh and UPC-coded products for cross-promotion opportunities.
  Enhance market strategies by identifying products that build shopping basket value.
• Gain insight into the demographic and geographic composition of fresh food buyers.