Powered by Homescan™

A new product's success lies in its ability to attract triers and to convert them into satisfied, loyal consumers. As a marketer, you invest great amounts of time, money and effort into such new product launches. You need a solid means of evaluating your brand's introduction into the market.

With New Product Facts, you can keep better track of your new product introduction, or a competitive entry, by providing data on relevant market launches across all product categories.

New Product Facts helps answer many key questions.

• What kind of initial trial is acceptable for my new brand?
• How should trial in this category build each month?
• What kind of impact on trial and repeat can I expect from promotional activities?
• What is the average repeat rate for similar products in the market?
• Is my brand on target to reach market share objectives?

ACNielsen Homescan is the leading and premier provider of household purchase and demographic information on consumer trends. Insights are derived from panelists who use a patented in-home scanner to record their changing attitudes, shopping habits, product purchases and lifestyles. Results offer highly actionable, demographically representative and nationally projectable consumer knowledge to both the consumer package goods (CPG) and retail industries.