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Homescan®
Link Purchase Behavior with Consumer
Attitudes
The Nielsen Homescan™ Panel offers the unique capability
to link purchase behavior with consumer attitudes, providing
new insights into what drives product preferences.
Using a patented hand-held scanner, the Nielsen Homescan
Panel of 125,000 U.S. households record all UPC-barcoded products
from every outlet. Panel Views Surveys are used to collect attitudinal
and user information. Linking survey
results with purchase information from the same households
reveals many of the underlying “whys” surrounding
consumer purchase behavior.
Custom Surveys
Custom Surveys typically focus on a specific topic/category
for one marketer. Field to the entire Homescan Panel,
a subset, or a specific target group based on actual purchase
behavior, demographics or other known characteristics.
Omnibus Surveys
Omnibus Surveys are surveys that consist
of one, two or three questions from several different marketers,
thereby covering a variety of different topics. These surveys
are fielded each month to alternating halves of the panel.
Panel Views Survey helps you to:
- Immediately target specific respondents based on geography,
demographics and/or actual purchase behavior.
- Integrate survey data with purchase data to understand
what drives consumer behavior.
- Identify consumer target groups and monitor behavior over
time.
- Understand how attitudes impact behavior.
- Gain insight into the why behind the buy.
Nielsen Homescan™
is the leading and premier provider of household purchase
and demographic information on consumer trends. Insights are
derived from panelists who use a patented in-home scanner
to record their changing attitudes, shopping habits, product
purchases and lifestyles. Results offer highly actionable,
demographically representative and nationally projectable
consumer knowledge to both the consumer package goods (CPG)
and retail industries. |
