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Instant Consumer Feedback on Your New Products

What motivates consumers to buy your new products?

Wouldn't it be nice to know why a customer purchased your product—just after they made the purchase? Now, for the first time, you can reliably quantify the factors influencing the purchase of your new products almost instantly after trial. Questions such as who uses the product, how satisfied were they and would they buy it again give you the quick feedback necessary to ensure new product success. ACNielsen Homescan's New Product Alert provides unique insights to understand the motivation behind purchases of new products.

Instant surveys

Homescan panelists with online access transmit their purchases via the Internet. Purchase data is instantly interrogated for defined UPCs of interest. If any of these products are purchased, a brief online survey pops up and the panelist is asked to respond immediately. Since households transmit their purchases the same week they shop, recall effect is virtually eliminated. These custom surveys are targeted to known triers of your products.

Probe other questions to better understand product usage and satisfaction.

New Product Alert will help you to:

• Discover why consumers bought your new product to understand marketing program effectiveness.
  
• Uncover consumer satisfaction levels and determine if they will buy your product again.
  
• Pinpoint potential threats early in the launch and make the necessary corrections sooner rather than later to ensure new product success.

Nielsen Homescan™ is the leading and premier provider of household purchase and demographic information on consumer trends. Insights are derived from panelists who use a patented in-home scanner to record their changing attitudes, shopping habits, product purchases and lifestyles. Results offer highly actionable, demographically representative and nationally projectable consumer knowledge to both the consumer package goods (CPG) and retail industries.