Powered by Homescan® MegaPanel

Broader Penetration Into New and Emerging Channels

As consumer choices are increasingly more abundant and the retail landscape more fragmented, sales and marketing plans must leverage insights into more targeted consumer segments and shopping behavior. ACNielsen’s Homescan MegaPanel will enhance your consumer understanding—an essential step in the creation of action-oriented product and sales strategies targeted toward diverse consumer groups.

The Homescan MegaPanel represents an unprecedented expansion to more than double the size of the Homescan consumer panel over the next two years. This expansion will bring new and extensive insights into consumer behavior in more channels and individual retailers across 52 markets, providing today’s manufacturers and retailers with broader channel coverage for the most complete insights into consumer and shopping behavior.


Meeting Client Business Needs Is Paramount
“Dollar General recognizes ACNielsen’s Homescan Panel as the gold standard. ACNielsen Homescan Panel data, which we currently use as a part of our overall Category Management process, has provided us with a competitive overview of both the Dollar Channel and alternative channels in which our consumers shop.”

“Pathmark prefers and endorses ACNielsen’s Homescan consumer information for the insights it provides into how best to service our customers and attain our business objectives. We view this infor-mation as vital to ur Category Management efforts.”

Insights into Dollar Stores

• Understand the growth in the Dollar
  Store channel, such as Dollar General,
  Dollar Tree and Family Dollar.
  
• Understand which categories and
  brands can be leveraged to impact dollar
  store shopping penetration, frequency
  and basket ring.
  
• Target growth via advertising,
  merchandising and promotional
  activities.
  

MegaPanel features:

• Insights into all-outlet data including dollar stores,
  club stores, hardware/home improvement outlets and
  pet specialty outlets.
• New retail account reporting for major chains include:
  -BJ’s

-Lowe’s
-Costco

-Petco
-Dollar General

-PetSmart
-Family Dollar

-Sam’s
-Home Depot

-Wal-Mart (an expanded view)

• Capture of quantity, price, deal and frequent shopper
  participation.
• Online survey capability with the ability to conduct
  tracking studies for non-UPC-coded purchases such
  as beauty salon visits and out-of-home food and
  beverage purchases, plus significant enhancements
  to attitude and usage information.
• Increased sample density and county coverage with
  insights into more individual retailers within their
  respective Trading Areas.
• Reduced standard error levels for volume and
  share estimates.
• Expanded local market reads from 23 to 52
  local markets.

For additional information on alternative channels, ACNielsen also offers a Channel Views service that provides volume adjusted data for tracking in these channels.

Homescan MegaPanel will provide:

• More detailed consumer insights into
  specific channels, including club stores,
  dollar stores, hardware/home improve-
  ment outlets and pet specialty outlets.
  
• Expanded geographic and retailer
  consumer views, including regional
  analyses on slow-moving items.
  
• Deeper insights into consumer shopping
  behavior in Wal-Mart.
  
• More consumer segments to identify
  and target your most valuable growth
  opportunity consumer segments.
  
• More granular category/segment, brand
  and item views of consumer buying
  behavior and attitudes.
  
• African American total U.S. read.
  
• Larger consumer segments, including
  households with teens, babies and
  seniors.
  
• Broader and more frequent reads of
  naturally occurring marketing events
  such as advertising, couponing and new
  product development.

ACNielsen Homescan™ is the leading and premier provider of household purchase and demographic information on consumer trends. Insights are derived from panelists who use a patented in-home scanner to record their changing attitudes, shopping habits, product purchases and lifestyles. Results offer highly actionable, demographically representative and nationally projectable consumer knowledge to both the consumer package goods (CPG) and retail industries.