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Identify the Shopping Trip Purpose
and understand the way consumers shop

Shopper Missions: From Category Management to Trip Management
Consumers have fundamentally changed the way they shop. Time-strapped consumers with limitless channel choices have turned the once a week big grocery shopping occasion into trips that are now dictated by specific needs. Whether a shopping trip purchase is small (immediate-need trip), medium (fill-in trip), large (routine trip) or extra large (stock-up trip), the ability to pinpoint the categories that drive these trips allows you to fine-tune merchandising efforts that will better satisfy consumer needs.

ACNielsen’s Shopper Missions identifies how consumers shop for specific “need states.” With Shopper Missions, retailers and manufacturers can now quantify and prioritize shopping trip occasions and focus on the channels and/or categories and brands that drive them. Evaluating over seven million shopping trips based on the size of the basket (small, medium, large, extra-large), these trips are modeled for naturally occurring clusters based on the composition of the categories purchased (the milk run, lunch occasion, cereal fill-in, prepared foods frozen fill-in, etc.).

Shopper Missions helps you:

• Determine which “need states” offer retailers the most opportunity.
• Focus merchandising efforts on convenience, category adjacencies
  and/or building high-value baskets.
• Discover where shoppers are going to satisfy their trip needs.
• Drive better business decisions around:
  - Assortment
  - Category accessibility
  - Store format and layout
  - FSI ad-block development
  - Category adjacencies and in-store
     promotion partners

Nielsen Homescan™ is the leading and premier provider of household purchase and demographic information on consumer trends. Insights are derived from panelists who use a patented in-home scanner to record their changing attitudes, shopping habits, product purchases and lifestyles. Results offer highly actionable, demographically repres-entative and nationally projectable consumer knowledge to both the consumer package goods (CPG) and retail industries.