Powered by Homescan® and Winning Brands

Shopper Trends provides a first-ever
link between consumer attitudes and
purchase behavior

Understanding where consumers shop today is not enough to navigate the retail landscape to set a course for future growth. To succeed, you need to know what drives consumers to shop where they shop and how they rate retailers on meeting their needs. While researchers in the past have been able to “survey”
consumers to identify attitudes on various shopping issues, they have not been able to accurately quantify the impact of attitudes on consumer choice and ultimately, on loyalty. That is, until now.


Protect and expand your business
Shopper Trends links consumers' attitudes on various store attributes that drive equity with actual purchasing behavior to give you the competitive edge necessary to develop marketing programs that work. And Shopper Trends allows you to track what happens over time, providing an accurate measurement of program impact. Developed jointly with Nielsen ICustomized Research and using the globally recognized Winning Brands® equity model together with the industry-leading Homescan® consumer panel, Shopper Trends offers a solution that can quantify the impact of attitudes on retailer equity, customer loyalty and actual sales.

Shopper Trends gives you:

• Retailer Equity and a drill down of its drivers across
  shopper segments, such as demographic groups,
  behavioral loyalty, etc.
• SWOT analysis linked to Shopper Trends.
• Interaction of category and brand buying and retailer
  equity and store attributes

Shopper Trends helps you:

• Quantify the impact of attitudes on
  retailer equity and actual sales results.
• Measure the strength of your franchise.
• Capitalize on opportunities to enhance
  revenue or mitigate competitive
  threats among shopper segments.
• Differentiate attitudinal differences
  among category shoppers for true
  cross-outlet category conversion
  opportunities.

Nielsen Homescan™ is the leading and premier provider of household purchase and demographic information on consumer trends. Insights are derived from panelists who use a patented in-home scanner to record their changing attitudes, shopping habits, product purchases and lifestyles. Results offer highly actionable, demographically representative and nationally projectable consumer knowledge to both the consumer package goods (CPG) and retail industries.