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Overview
Our premium product, Spectra Suite of Applications, is an integrated marketing and sales web-based software platform that provides the flexibility that today's consumer insights demand. Spectra’s applications bring together Nielsen’s segmentation expertise, channel database and data integration to deliver solutions that increase your consumer and retailer knowledge and drive marketing ROI.
Applications include: Consumer-Centric Sales Manager, Consumer-Centric Marketer and Spectra HispanIQ®.
Benefits
Share insights across functions
Creating even more utility for your consumer insights, Spectra serves as a common platform in which best practices, corporate consumer targets, commonly used reports, training materials, etc. can be shared across retail, sales and marketing teams.
Navigate quickly to a solution
Spectra was designed to serve both standard and advanced users. Spectra contains extensive help menus, report prompting and report interpretation to help users select and interpret reports for their particular business issue.
Gain a competitive advantage
Spectra is the premium platform in which all of our solutions will be housed. In addition, each application contains previously unseen reports, including competitive interaction and brand, account and market snapshot reports.
Increase productivity through focused analysis
Spend more time developing consumer insights, and less time retrieving and formatting data.
Applications
Base Spectra Applications
- Consumer-Centric Sales Manager is designed for field sales and category management professionals. Consumer-Centric Sales Manager offers the best consumer data available to help sales professionals more effectively sell their products through retailers.
- Consumer-Centric Marketer is designed for marketing staff: brand managers, assistant brand managers, marketing research, etc. It offers seamlessly integrated consumer behavior data that provides both guided deep-dive analyses as well as strategic consumer overviews, created in just minutes. The result is the development of powerful consumer insights that are actionable in one software environment.
Add-On Application
- Spectra HispanIQ® is designed for ethnic marketing professionals. Spectra's HispanIQ solution uses cutting-edge acculturation research, the Culture Point Model®, to help marketers segment their Hispanic consumers. Marketers can then identify high-value Hispanic consumers and execute their marketing and sales efforts at the national, local and store level.
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