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Everyone claims they have a way to reach your Hispanic consumers. But what our competitor's don't have is groundbreaking research — the Culture Point Model® — that gives you a more accurate assessment of acculturation. And, we don't just stop there. We put our research to work for you and use our Culture Point Model to help you understand your Hispanic opportunity and turn your opportunity into sales.
Overview
Spectra HispanIQ helps consumer packaged goods marketers capture Hispanic sales by providing in-depth insights to identify high-value Hispanic consumers, uncover new opportunities and execute marketing and sales efforts at the store level. Spectra HispanIQ is delivered on the Spectra platform.
Business Applications
Address your Hispanic marketing business issues:
- Determine how important Hispanic consumers are to your business.
- Assess the acculturation level of your Hispanic consumer.
- Identify the most effective media to reach your Hispanic consumer.
- Allocate Hispanic marketing funds across accounts/stores.
- Determine which brands could be an opportunity tie-in partnership or secondary display.
- Determine which stores should have Spanish POS.
Benefits
Optimize your Hispanic marketing dollars
Uncover important facts about your Hispanic consumers and identify strategies and tactics that will resonate with them.
Effectively execute programs
Execute your marketing, media, merchandising and trade programs at the national, local and store level.
Uncover your Hispanic sales opportunity
Quantify your sales opportunity and allocate your Hispanic marketing funds efficiently and effectively.
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