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If you repeatedly have overstock of your product returned by a retailer, the problem might not be which stores the product is sold in, but how much product is stocked in each store. Spectra Smart Allocator can solve this problem by identifying precisely how much product should be allocated to each individual store.
Overview
Spectra Smart Allocator provides allocation recommendations at the individual store level. It compares the demographics of a store’s Consumer Trade Area™ to the demographics of a product’s potential consumers. Combining this data with the impact of store size creates an advanced distribution model that considers the nuances of each product and store's consumer base.
Business Applications
Reduce out of stocks – Avoid gaps in revenue potential by ensuring the stores that have more demand for a product receive the largest product shipments.
Meet the customer need – Delight your customer by providing the proper assortment of your products that reflects each store’s unique consumer demographic makeup.
Work efficiently with retailers – Increase the productivity of meetings with retailers by presenting insights about the exact product delivery that will help drive their sales.
Features and Benefits
- Works with Panel and POS profiles
- Append any store fact (syndicated or user imported)
- Modify data on the fly
- Instantly updates recommendation based on your changes
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