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Overview
Spectra EnLighten is designed to service our small to mid-sized manufacturer clients who require little customization. It is a powerful and sophisticated desktop software platform providing presentation-ready reports and graphics focused on sales and marketing issues. For example, manufacturers can identify new opportunities by running gapping analyses that highlight sales potential versus performance. Marketers can optimize their brand strategies by better understanding who their consumers are, what their shopping habits are and where they live.
Business Applications
Address your sales and marketing business issues:
- Which retailers and geographies should I focus on for improved sales?
- In which stores should I sample or coupon?
- Who is my consumer and what media, lifestyles, products do they prefer?
- How should I allocate display quantities?
- Which brands represent the greatest threat among my consumer group?
Benefits
Increase consumer understanding
Gain a better understanding of the consumers of your brand. Who are they? What are their lifestyles? Where do they live? Where do they shop? What are their shopping habits?
Improve retail execution
Allocate products and resources; prioritize markets, accounts and stores for sampling programs, and cluster regions; establish strategies for reaching consumer segments in a store's trade area.
Find sales opportunitites
Identify opportunity through gapping analysis and suggest strategies for improvement; determine strategic channels that present the greatest opportunity for your brand.
Quick, Comprehensive Insights
Quickly access more than 12 million key observations about product potential, cross-merchandising strategies, and store growth opportunities.
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