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Overview
Spectra EnLighten is designed to provide our retail clients with a comprehensive application that quickly assembles sophisticated consumer-centric market research analytics. It is a powerful, desktop software platform providing presentation-ready reports and graphics focused on merchandising and category management issues. For example, retailers can profile their customer base, reduce out-of-stocks by optimizing product allocation and shelf space, and identify revenue potential based on consumer demand.
Business Applications
Address your merchandising and category management issues:
- Who is my customer and what categories, subcategories and brands do they prefer?
- Which stores and geographies should I focus on for increased revenue?
- How can I anticipate and defend against the impacts of new competition?
- How should I allocate distribution of sale items and display quantities?
- What newspaper, radio or television outlets should I use to best reach my customer?
- How should I version my weekly circulars or integrate other media choices?
Benefits
Increase customer understanding
Gain a better understanding of the households in the trade areas around your stores. Who are they? What are their lifestyles? Where do they live? What categories, subcategories and brands would they likely buy? What are their shopping preferences and other habits?
Improve merchandising and assortment in a fully integrated, neighborhood marketing program
Optimize your store layouts by store or by store cluster. Match your selection and assortment of categories, subcategories and brands to meet the needs of customers in each store or store cluster. Establish merchandising strategies for reaching consumer segments in a store's trade area.
Focus advertising messages
Tailor your weekly advertising circular to meet the needs of your customers with a better selection of the products, subcategories and brands they prefer. Identify newspapers and radio stations that best reach your customer.
Quick, comprehensive insights
Quickly access more than 12 million key observations about product potential, promotion strategies, and store growth opportunities.
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