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C-Store Solution is available in Spectra Consumer-Centric Sales Manager as a solution package and helps manufacturers reach their individual adult convenience store customers. C-Store allows clients to create individual-based profiles for their brand and allows them to utilize daytime population enhanced trade areas to profile stores and accounts according to the adult residential, workplace and student population in the area.
Key Benefits
- Identify high concentrations of your target based upon the total adult residential, workplace and university population within a store’s trade area
- Maximize your marketing and sales plans by using individual targets of your category or brand
- Rank convenience stores against these individual targets using enhanced store profiles
- Create a complete definition of your consumer by linking NPD Monitor data
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