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Gain, Expand and Protect Distribution at Your Retailer
Sales and marketing professionals at a small and medium-sized manufacturer need to understand the special challenges they face in managing their retail relationship.
Nielsen has worked with virtually every leading CPG manufacturer, applying retailer-endorsed proprietary consumer insights and analyses to grow their businesses.
Now we are offering a set of solutions so small and medium manufacturers can also benefit from our experience and Homescan & Spectra methodologies to gain, build and protect distribution at key retailers.
Key Benefits
Nielsen’s Client Service professionals will work closely to:
- Optimize potential for your brand's distribution by showing that your consumers are the ones shopping at your retailer's stores
- Maximize your products’ sales in an account by focusing distribution and merchandising on the "right" stores
- Improve the effectiveness of your sales call by leveraging consumer-centric insights against your retailer's objectives
- Deliver extraordinary ROI by promoting distribution in the right retail stores
Business Applications
We will show you how Homescan & Spectra retail and consumer insights provide you with the information you need to accomplish your goals with the following business issues:
- Distribution Builder: Gain new Wal-Mart distribution for your brand. Nielsen will provide an analysis that demonstrates the fit between your brand's consumers and Wal-Mart's shoppers.
- Distribution Demonstrator: Build your case for expanded distribution at Wal-Mart. Nielsen will provide you with a consumer profile of your brand and a store-by-store ranking of stores that fit your brand's consumers and Wal-Mart's shoppers.
- Distribution Protector: Protect your existing Wal-Mart distribution. Nielsen will provide you with the data you need to prove your value to Wal-Mart, on a store, cluster, or account level.
- New Product Launcher: Make smart distribution decisions by choosing to place your products into stores with the greatest sales potential. Nielsen will provide a store-by-store ranking that outlines the stores in which your target consumers are shopping.
- Merchandising Optimizer: Improve Wal-Mart's sales by optimizing your merchandising and product placement strategies. Nielsen will provide the information you need to make concrete merchandising recommendations to your buyer.
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