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Overview
Designed around the Three Keys to Winning at Wal-Mart, Nielsen’s analysis empowers you to strategically advise Wal-Mart and provide direction on how to improve category profitability while leveraging Retail Link to identify opportunities and action plans.
Whether you are a Category Advisor, Validator or participant in the Modular Review process, Nielsen’s unique consumer-centric approach helps you create a strategic partnership with Wal-Mart built on optimizing in-store execution. Leveraging Wal-Mart's transactional data and our proprietary consumer insight techniques, Nielsen delivers a winning category strategy that will identify stores with opportunity to grow same-store sales. The custom analysis profiles consumers with Retail Link data, quantifies consumer opportunity gaps for products, categories and stores, creates executable store clusters, and identifies tactics that satisfy your retailer's objectives while optimizing your own.
Key Benefits
- Value creation through pro-active solutions – Deliver fact-based analyses that guide strategic discussions and improve product/category performance and meet the retailer's objectives
- New profit maximizing category strategies and tactics – Maximize category/product sales by quantifying opportunity based on consumer potential and focusing execution on the 'right stores'
- Unique insights and execution plans leveraging Retail Link – Utilize insights from Wal-Mart's transactional data paired with consumer insights to deliver a comprehensive plan that efficiently executes sales opportunity strategies, including clustering for maximum scalability
Deliverables
- Spectra-driven consumer profiles based on Retail Link data
- Analysis of sales opportunity based on consumer fit. Detail provided at the account down to store level and category down to SKU
- Store clustering recommendations for efficient deployment of tactics
- Merchandising strategies and tactic recommendations by SKU or by store cluster
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