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Overview
Use a panel match to cross client registered visitor information with the Homescan panel in order to evaluate the sales impact of registered visitors to determine “What are they worth”? Measurements are based on actual purchase behavior in order to quantify sales. Historically, clients have only been able to evaluate registered visitors via surfing or survey-based attributes.
Key Competitive Advantages of Using Experian to Match a Client’s Database to Nielsen IP Are:
Consumer-Centric Marketer provides answers to questions marketing professionals are asking. Including:
- Homescan 125K panel allows matching on smaller sites/deeper slices of data
- Easily integrated with Homescan & Spectra applications
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