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Retailer Specific Panel Data
Retailer specific panel data (RSPD) is Spectra coded Homescan Panel data that separates consumers who bought specific products in a specific retailer from the rest of the panel. By analyzing the data from these isolated consumers, Spectra is able to provide clients with insights into a specific retailer's consumer. RSPD provides a new level of targeting granularity by allowing our clients to look at the consumer behavior of shoppers at a retailer within the BehaviorScape segmentation.
Key Category Management Applications
- Identify which retailer’s consumers are under/over developed in the category and its key segments
- Cluster a retailer’s stores based on their shoppers' primary demographic predictors of category and segment consumption
- More precisely quantify a retailer’s Category & Segment opportunity
- Gain new insight into what consumer behaviors are specifically driving purchase behavior within each cluster (penetration, buy rate, deal consumption etc).
- Utilize retailer specific consumer behavior to guide planogram design, assortment decisions and in-store merchandising programming
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